777bx Privacy Policy — How We Handle Your Data

1. Introduction

777bx ("we", "us", "our") operates the online casino and sports betting platform at https://777bx.ws (the "Platform"). We are committed to protecting the privacy and personal data of all users of the Platform, including registered account holders and visitors. This Privacy Policy describes the personal data we collect, the purposes for which we use it, the circumstances in which we may share it, and the rights available to you as a data subject. By registering an account or using the Platform, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy applies to all personal data collected through the Platform, through our customer support channels, and through any other interaction you have with 777bx. It should be read in conjunction with our Terms and Conditions. If you do not agree with the terms of this Privacy Policy, you should not use the Platform.

2. Information We Collect

777bx collects personal data in three broad categories: information you provide directly to us, information generated by your use of the Platform, and information we receive from third parties such as payment processors and identity verification services.

Information You Provide Directly

• Registration data: your name, date of birth, mobile phone number, email address, and preferred payment method.
• KYC verification documents: government-issued photo identification (National ID card, passport, or driving licence) and proof of address documents submitted during identity verification.
• Payment and financial data: transaction amounts, payment method identifiers (such as bKash wallet numbers or bank account references), and transaction history on the Platform.
• Communication data: messages, queries, and correspondence submitted through customer support channels including live chat and email.

Information Generated by Platform Use

• Usage data: games played, bets placed, session durations, login timestamps, and navigation patterns within the Platform.
• Technical data: IP address, device type and operating system, browser type and version, screen resolution, and mobile network information.
• Cookie and tracking data: session cookies, persistent cookies, and similar tracking technologies as described in Section 6 of this Policy.

Information Received from Third Parties

• Identity and age verification results from KYC service providers engaged by 777bx to verify the identity and eligibility of account applicants.
• Payment processing data received from bKash, Nagad, Rocket, Upay, Visa, Mastercard, and other payment partners necessary to complete deposits and withdrawals.
• Fraud and risk data from third-party fraud detection services used to identify suspicious activity and protect the integrity of the Platform.

3. How We Use Your Information

777bx uses the personal data we collect for the following purposes. Each use is grounded in a lawful basis as described in Section 4 of this Policy.

• Account management and Platform access: creating and maintaining your account, verifying your identity and age, managing your wallet balance, and processing your transactions.
• Customer support: responding to your queries, resolving complaints, and communicating with you about your account, transactions, and platform activity.
• Compliance with legal obligations: fulfilling KYC, anti-money laundering (AML), and responsible gaming obligations, including age verification, source of funds checks, and self-exclusion management.
• Fraud prevention and platform security: detecting, investigating, and preventing fraudulent activity, bonus abuse, account takeover, money laundering, and other prohibited conduct.
• Platform improvement: analysing aggregated and anonymised usage data to improve the Platform's performance, game selection, user experience, and payment processing.
• Marketing communications (where you have consented): sending you promotional offers, bonus notifications, and news about new games or Platform features. You may withdraw consent to marketing communications at any time by contacting customer support or using the unsubscribe option in any marketing email.

777bx does not use your personal data for automated decision-making that produces legal or similarly significant effects on you without human review. Decisions that significantly affect your account — such as account suspension — involve human oversight.

4. Legal Basis for Processing

777bx processes your personal data on the following legal bases:

• Contract performance: processing your registration data, transactions, and account activity is necessary to provide you with the Platform services you have requested.
• Legal obligation: KYC, AML, responsible gaming, and age verification processing is required by applicable law and the conditions under which 777bx operates.
• Legitimate interests: fraud detection, platform security, analytics for platform improvement, and responsible gaming monitoring are conducted in pursuit of 777bx's legitimate business interests and the protection of other players.
• Consent: where we send marketing communications or use non-essential cookies, we do so only with your prior consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5. Sharing Your Information

777bx does not sell your personal data. We share personal data only in the limited circumstances described below, and only to the extent necessary for the stated purpose.

• Service providers and technology partners: payment processors (bKash, Nagad, Rocket, Upay, Visa, Mastercard), KYC verification providers, fraud detection services, cloud hosting providers, and customer support platform providers. These parties process data on our behalf under strict data processing agreements and are not permitted to use your data for their own purposes.
• Game providers: where necessary, limited technical data (such as session tokens) may be shared with certified game providers (such as Pragmatic Play, Evolution Gaming, Spribe, Ezugi) to enable game functionality. Game providers do not receive your financial or identity data.
• Legal and regulatory authorities: where required by applicable law, court order, or regulatory requirement, 777bx may disclose personal data to law enforcement agencies, financial intelligence units, or other competent authorities.
• Business transfers: in the event of a merger, acquisition, or sale of all or part of 777bx's business, personal data held by 777bx may be transferred to the acquiring entity. You will be notified of any such transfer and the privacy practices of the new entity prior to any change taking effect.

All third parties with whom we share personal data are required to handle that data in accordance with applicable privacy laws and our contractual requirements. We do not permit our service providers to use your personal data for their own marketing or any other purpose beyond the specific service they are engaged to provide.

6. Cookies and Tracking Technologies

777bx uses cookies and similar tracking technologies on the Platform. Cookies are small text files placed on your device that help the Platform recognise you, remember your preferences, and deliver a consistent experience. We use three categories of cookies:

• Strictly necessary cookies: required for the Platform to function. These include session authentication cookies that keep you logged in during your session. These cookies cannot be disabled without breaking Platform functionality.
• Functional cookies: enable enhanced Platform features such as remembering your preferred language, game settings, and display preferences between sessions.
• Analytics cookies: used to collect aggregated, anonymised data about how players use the Platform, which pages are most visited, and where technical issues occur. This data helps us improve the Platform experience. Analytics cookies are only set with your consent.

You can manage your cookie preferences through your browser settings. Please note that disabling functional or analytics cookies may affect your experience on the Platform. Strictly necessary cookies cannot be disabled via browser settings, as they are required for the Platform to operate.

7. Data Retention

777bx retains personal data for as long as is necessary to fulfil the purposes for which it was collected, including for the duration of the account relationship, and for such periods as required by applicable law or legitimate business need. The following indicative retention periods apply:

Account and transaction data is retained for a minimum of five years following account closure to meet AML and regulatory record-keeping requirements. KYC verification documents are retained for five years from the date of verification or account closure, whichever is later. Self-exclusion records are retained indefinitely to prevent re-registration during an active exclusion period. Marketing preferences and communication history are retained until you withdraw consent or for three years from the last interaction, whichever is earlier.

8. Data Security

777bx implements technical and organisational measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include 256-bit SSL encryption for all data in transit, encrypted storage of sensitive data at rest, access controls limiting data access to authorised personnel only, regular security assessments and penetration testing, and staff training on data protection and information security obligations.

While we take all reasonable steps to protect your personal data, no method of internet transmission or electronic storage is completely secure. 777bx cannot guarantee the absolute security of your data. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you in accordance with applicable legal requirements.

9. Your Data Rights

As a data subject, you have the following rights in relation to the personal data 777bx holds about you. To exercise any of these rights, please contact our customer support team. We will respond to all valid requests within a reasonable timeframe and in accordance with applicable law.

• Right of access: you may request confirmation of whether we process personal data about you, and if so, a copy of that data along with information about how it is used.
• Right to rectification: you may request correction of inaccurate personal data or completion of incomplete data we hold about you.
• Right to erasure: you may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
• Right to restrict processing: you may request that we restrict processing of your personal data in certain circumstances, for example while a correction request is being investigated.
• Right to object: you may object to processing of your personal data where it is based on legitimate interests, including direct marketing. Where you object to direct marketing, we will cease processing for that purpose immediately.
• Right to withdraw consent: where processing is based on consent, you may withdraw consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of the rights above, please contact our customer support team via live chat on the Platform or by email at [email protected]. We may need to verify your identity before processing your request. We will respond within 30 days of receiving a valid request. If we are unable to comply with a request, we will explain the reasons why.

10. Children and Minors

The 777bx Platform is strictly intended for adults aged 21 and above. We do not knowingly collect personal data from any person under the age of 21. If we become aware that a registered account holder is under 21, or that personal data has been collected from a person under 21 without appropriate age verification, we will immediately close the account, forfeit any balance, and delete the personal data associated with that account to the extent permitted by our legal retention obligations. If you believe a minor has registered an account on the Platform, please contact us immediately at [email protected].

11. International Data Transfers

777bx's primary operations are directed at players in Bangladesh. Some of our technology partners and service providers may process data in jurisdictions outside Bangladesh. Where personal data is transferred internationally, we take steps to ensure that appropriate safeguards are in place to protect your data in accordance with applicable privacy standards. These safeguards may include contractual clauses binding recipients to process data in a manner consistent with this Privacy Policy and applicable law.

12. Changes to This Privacy Policy

777bx reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or Platform functionality. Material changes will be communicated to registered account holders via their registered contact details before taking effect. The updated Privacy Policy will be published on this page with a revised "Last updated" date. Your continued use of the Platform following publication of an updated Privacy Policy constitutes your acceptance of the revised terms. We encourage you to review this page periodically to stay informed of how we protect your personal data.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or 777bx's handling of your personal data, please contact our customer support team. We are available 24 hours a day, 7 days a week, including Bangladesh public holidays, via live chat on the Platform.

Email: [email protected]